Hype Profile // Cologne Tattoobash 2014

Cologne Tattoobash 2014 1, Cologne 2014, This Is Hype - We hate Fashion - but we love the People who wear it!

Snapped: Hard Work at Cologne Tattoobash 2014

Cologne Tattoobash 2014 2, Cologne 2014, This Is Hype - We hate Fashion - but we love the People who wear it!

Snapped: Girl waiting for Ink Treatment at Cologne Tattoobash 2014

Cologne Tattoobash 2014 3, Cologne 2014, This Is Hype - We hate Fashion - but we love the People who wear it!

Snapped: Boy getting inked at Cologne Tattoobash 2014

Fashion Now // Cologne Tattoobash 2014

The hype around tattooing (and other art forms of body modification) has never been bigger. Tattoo conventions just seem to spring up like mushrooms around the globe. While the deep-pore handicraft was once a strict class thing, the business has completely gone mainstream. Tattoos are everywhere! The tsunami of inked bodies has left lower classes like sailors, blue-collar workers, bikers, punks and assorted deviants long ago and now seems to flood all social classes, awarding individuals with authentic shapes of individualism. As a genuine popular artform, tattooing now means much more than mere fashion. More than use-and-throw clothing or high-fashion accessories, people realise that a tattoo offers something really personal for their lives that is exciting and long-lasting in a world that mostly seems drab and moves at fast pace. Although Cologne’s first official Tattoobash was a convention of minor size, it offered an in-depth view on Europe’s scene of tattooists and a great opportunity to take a fresh tattoo home without bothersome month-long waits for a colour treatment.

Street Hype // Cologne Justin Timerlake 20/20 Experience Show Random Snapshots

Julia & Irina at Justin Timerlake 20/20 E xperience Show, Cologne 2014, This Is hype - We hate Fashion, but we love the People who wear it!

Julia & Irina: “Justin has it all: marvellous style, funky music and cool dance routines.”

Jack A.R. & Bam Martin at Justin Timberlake 20/20 Show, Cologne 2014, This Is Hype - We hate Fashion, but we love the People who wear it!

Jack A.R. & Bam Martin: All way the from the US to see the show.

Lionel at Justin Timberlake 20/20 Show, Cologne 2014, This Is Hype - We hate Fashion, but we love the People who wear it!

Lionel: One of Justin Timberlake’s funky dancers.

Melena at justin Timberlake 20/20 Experience Show, Cologne 2014, This Is Hype - We hate Fashion, but we love the People who wear it!

Melena: White lace and a fly.

Justin Timberlake at Lanxess Arena // From N Sync to Suit and Tie

The two sold out 30-song 20/20 Experience show extravaganzas at Cologne’s Lanxess Arena, part of a year-long world tour, confirmed Justin Timberlake’s reputation as pop’s current leading light. The 33-year-old gave a two-hour masterclass in the art of arena performance: all soaring vocals, big choreography, immaculate showmanship and terrific pacing. Dressed in a slick tuxedo and penny loafers, and singing with a deft falsetto, at times Timberlake seemed like a combination of Frank Sinatra and Michael Jackson, with a dash of Parade-era Prince added by the funky live arrangements. With his great talent to convey the styles of his musical idols into a contemporary blend of pop culture, Timberlake has eventually transformed himself from an immature childhood star at Disney to premature bubblegum pop in N Sync to adult suit-and-tie soul with this elaborate performance.

Hype Music // Kiesza Hideaway

Hypest Song of the Month // Kiesza Hideaway

Stories that portray the contrasting lifes of newcomers are always perfect to make a bold headline and fuel the hype: 25-year-old singer Kiesza is not only a trained ballerina but also joined the Canadian navy where she was nearly recruited to swing the gun as a sniper. The tough girl’s new single Hideaway shoots a plainly shiny electro-pop/house feel — but the compelling rhythm, pointed synth hook and throbbing bassline come straight from the body-moving raves of the 1990s. If these classic sound patterns do not just perfectly fit Kiesza’s somewhat strangulated vocal chords, watch the track’s accompanying video, prompting memories to the ditzy manner of 1980s streetstyle dance choreographies — skintight tummy tees and suspenders included. Probably one of this year’s greatest tunes …

Street Hype // Berlin Lena

Lena on Friedrichstraße, Berlin 2014, This Is Hype 2014 - We hate Fashion, but we love the People who wear it!

Lena on Friedrichstraße // Black & Blue

Lena is a designer and co-owner of Vandebag, a Berlin-based fashion company that produces bags combining clear design, uncompromising quality and simple elegance. Lena wears denims by Topshop, a shirt by ASOS and a scarf A.D.Deertz. Her coat was designed and tailored by herself and her shoes are vintage.

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Hype Profile // Paris Montaigne Market

Montaigne Market on Avenue Montaigne, Paris 2013, Hype Profile // Paris Montaigne Market

Fashion Now // The World of cosmopolitan Style

If it’s good enough for Paris Hilton, who is rumored to shop here every now and then, it’s good enough for us. One of the 1000 and one things to do while in Paris is a trip over the city’s Triangle d’Or, i.e. the Golden Triangle between the Champs Elysées, Avenue Montaigne and Avenue George V – at least window shopping wise. Luxury fashion labels congregate behind grandiose entrances, leaving you dragging your jaw past fabulous yet unaffordable window displays. French people even have an expression for that: lêche-vitrine, translating window licking in English. It’s that what you’ll be doing in Triangle d’Or a lot. If it’s not only for window licking, then it’s an eldorado for fashionistas and victims of conspicious consumption. Paris’ first multi-brand designer boutique is Montaigne Market with over sixty international designers, offering seductive prêt-à-porter. You can meet the beautiful ones at the Market during Paris Fashion Weeks even at night, sipping champagne and having witty small talks over the most exclusive pieces of the next season. But even if you can’t afford that Christopher Kane leather dress at 2000 Euros, you can still evaluate who’s hot in the world capital of cosmopolitan style, even if it’s through a peephole or a shop window, respectively.

Fashionistas at Montaigne Market on Avenue Montaigne 2, Paris 2013, Hype Profile // Paris Montaigne Market