Hype Profile // H&M celebrates 10 Years of Designer Collaborations with new Book

The First Ten Years, Versace for H&M, H&M 2014, This Is Hype - We hate Fashion, but we love the People who wear it!

Versace for H&M – Launch Event in New York 2011 © H&M

Fashion Now: H&M’s Designer Collaborations // The First Ten Years

Until 10 years ago, having your wardrobe well-filled with designer clothes would break your bank. From 2004 on, it just meant breaking with your sleep habits, taking a day off and queuing for hours on a frozen November morning outside any major store of H&M, the Swedish mass retailer which has revolutionised the high-street fashion game. Until now, you could have a wardrobe stuffed with garments (beside accessories ‘n’ shoes) from Karl Lagerfeld, Jimmy Choo, Stella McCartney, Comme des Garçons, Sonia Rykiel, Versace, Maison Martin Margiela, Isabel Marant or, most recently, from Alexander Wang. Whereas about every brand from Target to Adidas regularly partners with high-end labels for mid-low-priced collections, no one has raised the high-low collaboration to quite the level of H&M – which could stand for hysteria and hype, the general public reaction when it comes to the eagerly anticipated release of these lines. Set to launch alongside the highly anticipated Alexander Wang x H&M collection on November 6, H&M celebrates 10 years of designer collaborations with a new book, aptly titled The First Ten Years. Spearheaded by Karl Lagerfeld’s one-off collection a decade ago, the coffee-table gem includes never-before-seen photography and contributions from each of its participating designers such as Victor & Rolf, Roberto Cavalli, Marni or Lanvin, along with profound information behind the distinctive collaborative collections. The First Ten Years represents a historical overview on a never-seen-before success story in fashion, encapsulated by Viktor and Rolf in 2006: “H&M is fashion at its most democratic.”

Page 30 of 85«...1020...293031...4050607080...»

Hype Profile // Paris Montaigne Market

Montaigne Market on Avenue Montaigne, Paris 2013, Hype Profile // Paris Montaigne Market

Fashion Now // The World of cosmopolitan Style

If it’s good enough for Paris Hilton, who is rumored to shop here every now and then, it’s good enough for us. One of the 1000 and one things to do while in Paris is a trip over the city’s Triangle d’Or, i.e. the Golden Triangle between the Champs Elysées, Avenue Montaigne and Avenue George V – at least window shopping wise. Luxury fashion labels congregate behind grandiose entrances, leaving you dragging your jaw past fabulous yet unaffordable window displays. French people even have an expression for that: lêche-vitrine, translating window licking in English. It’s that what you’ll be doing in Triangle d’Or a lot. If it’s not only for window licking, then it’s an eldorado for fashionistas and victims of conspicious consumption. Paris’ first multi-brand designer boutique is Montaigne Market with over sixty international designers, offering seductive prêt-à-porter. You can meet the beautiful ones at the Market during Paris Fashion Weeks even at night, sipping champagne and having witty small talks over the most exclusive pieces of the next season. But even if you can’t afford that Christopher Kane leather dress at 2000 Euros, you can still evaluate who’s hot in the world capital of cosmopolitan style, even if it’s through a peephole or a shop window, respectively.

Fashionistas at Montaigne Market on Avenue Montaigne 2, Paris 2013, Hype Profile // Paris Montaigne Market