Hype Song of the Month // The Weeknd feat. Daft Punk Starboy
This is how you generate an appropriate portion of hype around an highly talented pop artist – and inflate the ever-profit-generating cash cow until it bursts: Abel Tesfaye aka The Weeknd, one of the past year’s biggest success stories going together with Daft Punk, the greatest electronic music act of our time, sounds too good to be true? Well, while just rolling out The Weeknd’s single Starboy, this is probably only the first act of a collaboration between Abel Tesfaye and the French godfathers of electro for The Weeknd’s fortcoming album Starboy.
Starboy is very likely to become one of the year’s huge pop anthems. Yet it delivers less than it’s promising. The end result sounds so sugary and seductive that your ears haven’t got the slightest chance to escape from another great pop tune, you might think. Driving music indeed, a car stalking through LA, tyres slurring over the asphalt, with Tesfaye’s elastic autotuned tenor dipping over the beat, detailing his usual litany of grief: money, drugs, sex ‘n’ crime. However, Starboy simply isn’t that exciting, because it doesn’t build to a satisfying climax and swiftly shows wear marks the more often you listen to it. That being said, Starboy could have been a track that has fallen off Daft Punk’s Random Access Memories, a second-choice to Get Lucky, without Thomas Bangalter und Guy-Manuel de Homem Christo taking too much trouble to sound as brilliant as on RAM. However, while Abel Tesfaye truly is the hype of the moment coming to terms with superstardom, mainstream radio stations and YouTube will eat Starboy up, making The Weeknd another short-lived million-dollar industry.